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As the world continues to grapple with the COVID-19 pandemic, businesses across industries have been forced to shift their focus to online platforms. With more people than ever before spending their time online, social media has proved to be a crucial tool for marketers. However, with so much uncertainty and fear surrounding the current situation, it can be challenging to navigate social media effectively. Here are some dos and don’ts to help brands navigate social media marketing during a pandemic:

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Pricing strategy is an essential tool in the world of business. It is a delicate balance between the cost of the product or service and the perceived value by the consumer. The psychology of pricing strategy is a complex concept that requires an understanding of the human mind and its behavior.

Several factors influence the psychology of pricing strategy. These include the perceptions of the consumer, the market conditions, and the product’s intrinsic value. In this article, we …

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In today’s world, sustainability is one of the most important topics in business. As the world moves towards a more environmentally conscious future, it’s important for businesses to take this into account and implement sustainable practices that will protect the environment while also ensuring that they can continue to grow and thrive.

But what are the secrets to sustainable business growth? While there is no one answer to this question, there are a few key factors that can …

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Boosting brand awareness is the key to developing a strong, recognizable brand that resonates with your target audience. But how do you do it? Here are ten proven strategies for boosting your brand awareness:

1. Create valuable content: Content marketing should be at the forefront of your branding strategy. Sharing valuable, informative content with your audience helps create a good impression and keeps you top of mind.

2. Leverage social media: Social media platforms like Facebook, Twitter, and …

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Sales performance is one of the most crucial aspects of any business. It is the driving force behind revenue growth, and unlocking its secrets could mean the difference between success and failure. Knowing what factors drive sales, and how to optimize them, is essential for any business that hopes to thrive in today’s competitive market. Here are some key factors to consider when trying to unlock sales performance secrets and drive revenue growth:

1. Understanding your target audience…

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Online advertising is an effective tool for businesses to increase brand awareness. With the rise of digital marketing, companies can now leverage the power of the internet to reach a wider audience. It has become a necessity for businesses, regardless of size, to incorporate online advertising into their marketing strategies. Here are some ways businesses can unlock the power of online advertising for brand awareness:

1. Identify your target audience

Before creating an online advertising campaign, it is …

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The world of finance can be a complicated one, filled with many pitfalls that can lead to financial instability if not managed properly. Whether you’re just starting out or have been managing your finances for some time, it’s important to take steps to protect your financial stability. Here are some tips for building and maintaining financial stability.

1. Create a Budget and Stick to It

One of the most important things you can do to protect your finances …

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Silos are often viewed as a negative aspect of any organization. In companies, silos refer to departments or teams that operate with minimal interaction with other departments or teams. Organizations can benefit immensely from breaking down these silos and fostering cross-industry strategic partnerships. It is common for businesses that rely heavily on cross-industry partnerships to create more innovative products and services, streamline their processes, and expand their customer base.

Cross-industry strategic partnerships can provide a more comprehensive understanding …

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Innovation is the key for any organization to remain competitive and relevant in today’s fast-paced business environment. However, innovation is not a one-time effort; rather, it requires a sustained and continuous effort from organizations. A strong innovation culture is the foundation for such sustained innovation. Investing in a strong culture is the secret to sustained innovation.

What is a Strong Innovation Culture?

Innovation culture is a set of values, behaviors, and attitudes that encourage and support innovation. A …

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Creating a successful budget plan is an essential aspect of financial stability and growth. A budget plan helps families and individuals streamline their financial goals, track their spending, and identify areas where they can save. However, creating a successful budget plan can be daunting, especially if you are starting from scratch. In this article, we will provide you with expert tips that can help you create a budget plan that works for you.

1. Identify Your Income and …