Social media has been a critical component of our daily lives, and it continues to evolve and change with time. As we near the end of 2020, it’s time to start thinking about the social media trends that will shape the scene in 2021.
Here we take a look at the top five social media trends that we should expect to see next year.
1. Short-form video content
Short-form video content has been on the rise for some time now, thanks to popular apps like TikTok, which has taken the world by storm with its user-generated, entertaining content. Many social media platforms, including Instagram and Facebook, have already adapted to this trend by introducing similar features like Instagram Reels and Facebook’s “Short Videos.”
In 2021, we expect to see more brands integrate short-form video content into their social media marketing strategies.
2. Ephemeral content
Ephemeral content is content that is only available for a limited time and then disappears. Snapchat was the first platform to introduce this concept, and Instagram was quick to follow with their “Instagram Stories” feature. Facebook has also jumped on board with their “Facebook Stories,” and we expect to see more platforms adopting this trend in 2021.
Ephemeral content is a great way to create a sense of urgency and exclusivity, which can add value to your brand and increase engagement with your audience.
3. Social commerce
Social commerce is the integration of social media and e-commerce. With platforms like Instagram and Facebook introducing shopping features, it’s clear that social commerce is becoming more critical for businesses. These platforms allow businesses to set up shops on their pages or integrate their products within their posts, making the shopping experience seamless for users.
In 2021, we expect to see more businesses use social commerce to sell their products directly to their followers.
4. Virtual events
The pandemic has forced many businesses to shift their events online. Virtual events have become vital for keeping people connected while maintaining social distancing protocols. Platforms like Zoom and Webex have become an essential part of our daily lives, and we can expect to see more social media platforms introducing features to host virtual events.
In 2021, we expect virtual events to become an integral part of social media marketing strategies, allowing businesses to connect with their followers in a more intimate and meaningful way.
5. Influencer marketing
Influencer marketing has been a popular trend for years, and it’s not going anywhere anytime soon. As social media platforms continue to grow, we can expect to see more influencer marketing campaigns in 2021. With the shift towards micro-influencers, we expect to see more small businesses partnering with niche influencers to reach their target audiences.
In conclusion, 2021 is set to be a year of change and adaptation in the social media world. These five trends highlight some of the significant changes that we can expect to see, and businesses should be ready to embrace them to stay ahead of the competition. By understanding these trends, businesses can develop a comprehensive social media marketing strategy that will take their brand to the next level.