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From Plant-based Foods to Mental Health Apps: The Hottest Market Trends of the Year

The year 2021 has been a rollercoaster ride in terms of market trends! From the ever-growing demand for plant-based foods to the rise of mental health apps, this year has been full of surprises. In this article, we will explore some of the hottest market trends of the year.

Plant-based Foods

The plant-based food industry has been skyrocketing in popularity in recent years, and 2021 has been no exception. More and more people are choosing to cut down on their meat consumption or even switch to a plant-based diet altogether. This trend is being driven by the growing awareness of the environmental impact of animal farming and the importance of healthy eating habits.

As a result, the plant-based food market has seen a significant surge in sales, with companies like Beyond Meat and Impossible Foods leading the way. In fact, the plant-based meat market is expected to reach $8.3 billion by 2025, according to Forbes.

Virtual Exercise and Fitness

Another trend that has gained significant momentum this year is virtual exercise and fitness. As people are spending more time at home due to the pandemic, virtual workout programs have become increasingly popular. Fitness studios and personal trainers have pivoted to offer online classes, and virtual fitness apps have seen a surge in demand.

Apps like Peloton, FitOn, and Aaptiv have become household names, providing users with easy access to high-quality workouts from the comfort of their own homes. The virtual fitness market is projected to reach $59.23 billion by 2027, according to Grand View Research.

Mental Health Apps

The pandemic has taken a toll on mental health, and people are looking for ways to improve their emotional wellbeing. This has led to a surge in demand for mental health apps, which offer users various tools and resources to help manage stress, anxiety, and depression.

Apps like Headspace, Calm, and BetterHelp have become increasingly popular, providing users with access to therapy sessions, relaxation techniques, and cognitive-behavioral therapy exercises. The mental health app market is expected to grow to $3.3 billion by 2025, according to Allied Market Research.


Cryptocurrency has been a hot topic for the past few years, but it has gained even more popularity this year. As the value of Bitcoin and other cryptocurrencies continue to rise, more people are jumping on the cryptocurrency bandwagon, looking to invest in these digital assets.

The cryptocurrency market is highly volatile, but it has shown promising growth. The total market capitalization of cryptocurrencies recently exceeded $2 trillion, according to CoinGecko.

In conclusion, 2021 has been a year full of exciting market trends. From plant-based foods to mental health apps, virtual fitness to cryptocurrency, the landscape of industries is constantly evolving. As we move forward, it will be fascinating to see what other trends emerge.